Whataburger Museum of Art

The WMOA, or Whataburger Museum of Art, is a virtual art gallery that puts the talent of Whataburger’s fandom in the spotlight. Roles included gallery curation, storyboarding, content creation, and developing visual identities for celebrations such as Black History Month, Hispanic Heritage Month, and Whataburger’s 74th Anniversary.

Creative Team: Michael Anderson, Cam Miller, Page Kastner, Jane Choi, Kristina Kaczmarek, Michael Fegan, Cody Weidner, James Grandberry, Clark Moreland, Nick Harral

Company
McGarrah Jessee

Role
Design, Art Direction

Fan Art Examples

Whataburger Still Life 2.0 by Ann Fuhring

Content Creation

Misc. Social Promo
Created concept storyboards, and footage. Animations/editing by Nick Harral and Clark Moreland. 

Hispanic Heritage Month
Created visual identity, commissioned artists, and animated key campaign assets. Animations by myself and Cody Weidner.

Ponle Tu Extra mural by Deko Uno

Black History Month
Created visual identity, storyboards, sought out and commissioned artists, and created supplemental GIFs. Video edits by Nick Harral.

Whataburger’s 74th Birthday
Created visual identity, storyboards, sought out and commissioned artists, and created supplemental GIFs. Video edits by Nick Harral and Clark Moreland.